QCAD Guide
CONCEPT // Guidebook // October 2024
Being the first person in your family to attend university can be incredibly daunting. This QCAD promotional guide is designed to quell those fears and take the edge
off of applying to university.
This QCAD Promotional Guide is intended for first in family students looking to
pursue a creative degree at Griffith University. The pages included and advice
given are clear and concise, whilst also being designed in a way that is trendy,
quirky and light-hearted.
All aspects of this guidebook have my UVP in mind, “Fostering a sense of belonging by celebrating their differences.”
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First in family students are some of the most likely to drop out of university due to not having a support system with shared experience.
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To create a promotional guide based on a selected target audience that caters to both their needs and the wider community.
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Since first in family students don’t have an in depth knowledge of the intricacies of university and what it entails, the majority of information provided is only what is necessary. The pages that are text heavy have the key points in bold and remain easy to read. Many of the remaining pages are about community and belonging and QCAD as well as offering advice beyond how to apply.
uvp statement
Inspiring a sense of belonging by celebrating their differences
Products & Services
A digital promotional guide for Griffith QCAD
Highlights QCAD values
Degree, services, social events & study assistance
Promotes Student Connect
Gain Creators
Creative and understandable promotional guide
Ensures that information is highlighted to create a less
overwhelming experience
Pain Relievers
Promotes social clubs, PASS, social sport & extracurriculars
Promotes Student Connect
Customer Points
Decide on a degree to study
Gain understanding of the university experience
Find their community
Customer Gains
An informed perspective on university life
Improved independence in a supported environment
Customer Pains
Overwhelming process of choosing a degree
Fear of the unknown and what university life will be like
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